Women's Monthlies Go From Strength To Strength
Star performances from What to Wear, Good Housekeeping and B helped the Women's monthly sector enjoy a growth of 20.5 percent in the latest set of ABC figures increasing to 5,950,543 copies.
Hachette's B enjoyed the strongest rise, increasing its circulation by 30.6% year on year to 167,371 with Haymarket's other offering in the sector, Eve continuing on from its good performance in the last round of ABC's, gaining 8% year on year, with its circulation hitting 162,077.
Conde Nast's pocket size Glamour, retained its position as the leader of the market, pushing its circulation up slightly to 609,626, a rise of 0.6% year on year.
At The National Magazine Company, Cosmopolitan pushed its total up by 1.4% year-on-year, enjoying a circulation of 462,943 and Good Housekeeping saw the largest actual increase in the sector, up by nearly 60,000 and overtaking Cosmopolitan by just over 12,000 to take second place, increasing its circulation by 13.9% year on year, to 475,838.
IPC Media reported strong results for Women & Home, seeing its circulation rise by 7.9% year-on-year to 327,554 and Marie Claire, however, managed to push its total up by a small 0.1% in the same period.
Conde Nast continued its upward turn, with Tatler increasing by 3.2% year on year, to command a total of 87,193, while Vogue also managed to push its circulation up, rising by 2.4% to 210,333.
At Emap Yours enjoying a healthy boost in circulation figures, up 6.3% year on year to 440,070. The only new publication in the women's monthly market, Conde Nast's Easy Living reigned in a circulation of 171,038.
| Women's Monthly Magazine Circulations: Jan-Jun 2005 Year On Year Comparisons | |||||
| Title | Publisher | Jan-Jun04 | Jan-Jun 05 | Actual Change | % Ch |
| B | Hachette Filipacchi | 128,169 | 167,371 | 39,202 | 30.6 |
| Candis | Newhall Publications | 315,803 | 319,914 | 4,111 | 1.3 |
| Company | National Magazine Company | 325,185 | 302,127 | -23,058 | -7.1 |
| Cosmopolitan | National Magazine Company | 456,447 | 462,943 | 6,496 | 1.4 |
| Easy Living | Conde Nast Publications | n/a | 171,038 | n/a | n/a |
| Elle | Hachette Filipacchi | 201,469 | 203,584 | 2,115 | 1.0 |
| Essentials | IPC Media | 123,998 | 105,342 | -18,656 | -15.0 |
| Eve (B) | Haymarket | 150,069 | 162,077 | 12,008 | 8.0 |
| Family Circle | IPC Media | 130,940 | 110,159 | -20,781 | -15.9 |
| Glamour | Conde Nast Publications | 605,747 | 609,626 | 3,879 | 0.6 |
| Good Housekeeping | National Magazine Company | 417,893 | 475,838 | 57,945 | 13.9 |
| Harpers & Queen | National Magazine Company | 97,756 | 100,102 | 2,346 | 2.4 |
| InStyle | IPC | 190,102 | 196,568 | 6,466 | 3.4 |
| Marie Claire | IPC Media | 380,760 | 381,281 | 521 | 0.1 |
| New Woman | Emap | 290,913 | 270,686 | -20,227 | -7.0 |
| Prima | National Magazine Company | 330,179 | 326,231 | -3,948 | -1.2 |
| Real* | Essential Publishing | 204,455 | 201,921 | -2,534 | -1.2 |
| Red | Hachette Filipacchi (was Emap) | 197,263 | 219,082 | 21,819 | 11.1 |
| She | National Magazine Company | 181,228 | 148,262 | -32,966 | -18.2 |
| Spirit & Destiny | H Bauer | 80,826 | 76,966 | -3,860 | -4.8 |
| Tatler | Conde Nast Publications | 84,466 | 87,193 | 2,727 | 3.2 |
| Vanity Fair | Conde Nast Publications | 93,125 | 94,073 | 948 | 1.0 |
| Vogue | Conde Nast Publications | 205,320 | 210,333 | 5,013 | 2.4 |
| Woman & Home | IPC Media | 303,701 | 327,554 | 23,853 | 7.9 |
| Yours | Emap | 413,855 | 440,070 | 26,215 | 6.3 |
| Zest | National Magazine Company | 119,096 | 111,981 | -7,115 | -6.0 |
| Total | 6,028,765 | 6,282,322 | 253,557 | 4.2 | |
| *Circulates fortnightly | |||||
