Bliss Looks Hopeful In Teen Sector
The fickle teenage market saw a number of titles suffer circulation decline in the six months to June, although Emap's Bliss managed to buck the trend, adding a respectable 7.4% to its total year on year.
The title, which underwent a revamp in the second half of last year, added just over 19,000 copies to its sales total in real terms - an impressive achievement that takes its circulation up to 276,253.
Emap stablemate, Smash Hits also did well to stave off decline, and although the title suffered a 0.1% downturn year on year, its misfortune was comparatively slight compared with others in the sector.
| Teenage Magazines: Jan-Jun 2005 Year On Year Comparisons | |||||
| Title | Publisher | Jan-Jun 04 | Jan-Jun 05 | Actual Change | %Ch |
| Bliss | Emap Elan | 257,162 | 276,253 | 19,091 | 7.4 |
| CosmoGirl! | National Magazine Company | 200,168 | 163,602 | -36,566 | -18.3 |
| It's Hot | BBC Magazines | 91,495 | 82,199 | -9,296 | -10.2 |
| Mizz | IPC Media | 78,158 | 66,571 | -11,587 | -14.8 |
| Shout | DC Thompson & Co | 68,257 | 67,354 | -903 | -1.3 |
| Smash Hits | Emap Performance | 120,701 | 120,541 | -160 | -0.1 |
| Sneak | Emap Performance | 92,368 | 80,077 | -12,291 | -13.3 |
| Sugar | Hachette Filipacchi | 295,009 | 285,082 | -9,927 | -3.4 |
| Top Of The Pops | BBC Magazines | 216,954 | 140,192 | -76,762 | -35.4 |
| TV Hits | Essential Publishing | 100,377 | 84,463 | -15,914 | -15.9 |
The figures listed in MediaTel NewsLine's ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 18 August 2005. Late submissions and changes may be made after this date.
