Home Interest Sees Mixed Bag From ABCs
The nation's home interest market saw mixed results in the six months to June, but some good figures kept the sector stable.
The BBC enjoyed the largest increase in the ABC figures amongst the nation's home interest titles, with its BBC Good Homes magazine rising by 13% year on year to reach a circulation of 135,623.
Elsewhere, Country Living managed a gain of 5.7% year on year, while Elle Decoration also rose, increasing by 4.9%. The titles now reach circulations of 189,696 and 65,044 respectively.
World Of Interiors and Your Home continued the upwards trend, pushing their circulation up by 0.1% year on year and 2.7% respectively, while Conde Nast's House & Garden slipped by 5.9%.
Homebase Ideas currently sits at the top of the table, despite dropping by 10.8% year on year, with a circulation of 399,348, while its closest rival, IPC's Ideal Home commands sales of 247,006 despite a dip in its circulation of 8.9% year on year.
| Home Interest Magazines: Jan-Jun 2005 Year On Year Comparisons | |||||
| Title | Publisher | Jan-Jun 04 | Jan-Jun 05 | Actual Change | % Change |
| 25 Beautiful Homes | IPC Media | 121,704 | 107,181 | -14,523 | -11.9 |
| BBC Good Homes | BBC Magazines | 119,983 | 135,623 | 15,640 | 13.0 |
| BBC Homes & Antiques | BBC Magazines | 114,580 | 114,014 | -566 | -0.5 |
| Country Homes & Interiors | IPC Media | 92,058 | 84,671 | -7,387 | -8.0 |
| Country Living | National Magazine Company | 179,396 | 189,696 | 10,300 | 5.7 |
| Elle Decoration | Hachette Filipacchi | 62,022 | 65,044 | 3,022 | 4.9 |
| Homebase Ideas | Publicis Blueprint | 447,500 | 399,348 | -48,152 | -10.8 |
| Homes & Gardens | IPC Media | 155,843 | 146,279 | -9,564 | -6.1 |
| House & Garden | Conde Nast | 148,954 | 140,096 | -8,858 | -5.9 |
| House Beautiful | National Magazine Company | 211,761 | 201,143 | -10,618 | -5.0 |
| Ideal Home | IPC Media | 271,161 | 247,006 | -24,155 | -8.9 |
| Living etc | IPC Media | 85,952 | 94,041 | 8,089 | 9.4 |
| Period Living & Traditional Homes | Emap | 71,212 | 55,337 | -15,875 | -22.3 |
| Real Homes Magazine | Hachette Filipacchi | 90,423 | 65,429 | -24,994 | -27.6 |
| World Of Interiors | Conde Nast | 65,858 | 65,916 | 58 | 0.1 |
| Your Home | Essential Publishing | 126,886 | 130,274 | 3,388 | 2.7 |
